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| Telenor |
 With
the introduction of its Ring Back Tone (RBT) Service across 3
scandinavian countries for one of the globally most innovative mobile
carriers, Telenor, the European Computer telecoms Group (ECT) has
proved once more its strong position in the RBT field. From a shared
central installation in Norway, the platform is enabled for operations
in other countries. ECT has provided similar multi-country implementations
in a number of important projects, addressing the typical double
pressure on carriers to cut costs while at the same time introducing
new and innovative services.
In order to minimize the organizational resources for administration,
Telenor is using the interfaces available with the ECT solution to
outsource all marketing and provisioning to multiple content providers.
ECT provided the complete solution within 16 weeks from order to
final acceptance.
The Ring Back Tone service will have WAP and SMS user interfaces
for each country in its own language and currency as well as its
own country-specific content. ECT’s technology enables Telenor
to sell ring back tones to its subscribers via numerous content providers.
Market penetration of the service increases significantly when multiple
content providers sell ring back tones directly on their portals. |
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| Status 06 / 2007 |
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