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European Computer Telecoms AG
ECT – What profitable providers of value-added services have in common.
Overview
Ring Back Tone Application
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Number Portability
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Moblie Office
TeliaSonera/Sonera
TeliaSonera After successful implementations of its Ring Back Tone Application for mobile carriers across Europe, the European Computer Telecoms Group (ECT) was recently awarded the contract for TeliaSonera Finland’s new service, Sonera Theme Music (Tunnari), in a competitive bidding process. The ECT Group, Europe’s market leader for intelligent value-added services, provided in the spring of 2005 the complete solution for the new service, which includes customised user and network interfaces. The new service allows Sonera’s mobile customers in Finland to replace the traditional ring back tone – the sound heard by the caller – with a personalised sound file.

With the ECT Ring Back Tone Application, mobile customers can choose various songs, jokes, or other sounds played to the person who calls them, while they also hear the familiar ring back tone. The service works regardless of who calls. All Sonera mobile phone customers can use the service. The new service including a complete demonstration of the web interface can be seen at www.soneraplaza.fi/mobiili/kuvataanet .

The Sonera Theme Music Service – or Tunnari in Finnish – is being offered at a monthly fee of EUR 1.90, with each ring back tone priced at EUR 1.95. The service comprises nearly 50 tunes of different types. All tunes acquired are automatically saved in a tone library from where they can be easily retrieved and used again. Mobile customers can set up to 20 caller groups, and every group may have a maximum of 30 fixed-line or mobile phone customers. Via the service’s web site, subscribers can also buy music and create and edit caller groups. Furthermore, they can send toll-free text messages to inform the people in their caller groups that a special ring back tone has been selected for them. 

 
Status 06 / 2007