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The elephant in the communications room.

In a world full of ubiquitous apps like WhatsApp, where calls and messages have been taken from the hands of carriers and put into external providers, having a carrier-grade alternative integrated to mobile and fixed-line telephony could be useful for end users, and, at the same time, profitable for providers.

We at ECT have thought about the advantages of our INtellECT® OTT Multimedia Telephony solution for consumers by comparison to their OTT messaging and calling systems. While there are many more, we think these stand out as the main benefits that the carrier-integrated multimedia telephony can bring to the lives of customers.

Your phone number but with superpowers

Great Wi-Fi connection but no phone signal? So it can be in a bunker-like ground floor apartment, a basement, or even a beachfront house… We have all been the person talking next to the window and moving our phones around like we are scanning for paranormal activity in the hope of finding a spot where the signal bars icon will go from none to some. Sure, with Wi-Fi you can surf the internet and do your Instagram stories but, if you can’t receive a single call, your phone line is as good as useless.

IntellECT® OTT Multimedia Telephony brings your telephone line wherever you are. Whether through your mobile phone, tablet or PC, as long as you are connected to the internet, your phone line is always available to make and receive calls.

Answer All Your Phone Lines OTT Multimedia Telephony
Answer All Your Phone Lines OTT Multimedia Telephony
Answer All Your Phone Lines OTT Multimedia Telephony

No calls around the clock

Tinder, Bumble, Grindr, and even Facebook are helping people get together. Sure, they do an amazing job at creating opportunities for meeting new people, but what if you need a second filter for screening those new matches before sharing your personal phone number and WhatsApp? It’s a wild world out there!

One of the biggest advantages of our IntellECT® OTT Multimedia Telephony, aside from being able to log off and block all incoming calls altogether, is that you don’t need another device for your alternate phone number; you answer from the same device you’re already using with your personal number.

Answer All Your Phone Lines OTT Multimedia Telephony
Reciba Llamadas Responda Todas Sus Lineas OTT Multimedia Telephony
Answer All Your Phone Lines OTT Multimedia Telephony

Calls under control

Using your personal phone line for selling items online can become a double-edged sword. Naturally, you will get calls from everywhere, but those online customers expect you to be available whenever they call, and WhatsApp will only get you as far as your capacity for staying awake. What if you had a voice and video mail where you can send off-the-clock customers instead of making them feel like you are leaving them ‘on read’?

Being able to recover your voice and video mail on any platform is another of our IntellECT® OTT Multimedia Telephony solution advantages. Additionally, if you don’t feel like sharing your number, you can even use ‘Call-Me Links’: a URL your customers can click to call you directly without that number’s public disclosure. No need to download apps or install plugins. And, with the possibility of video calling, you can even use it to show a car, a cake or whatever you want to sell online. That is up to you.

Answer locally, dial globally

Photographers, graphic designers, translators… They can work from literally anywhere. It sounds terrific to be able to take your work with you the next time you go for a week-long trip to the Caribbean, but, asking a client to have a meeting via WhatsApp because you are working on your tan is not necessarily something everyone is going to understand.

The IntellECT® OTT Multimedia Telephony solution can be used to make calls from your phone line as if you’d never left your desk, without long distance codes, fees or roaming. No one will know you are away unless you tell them. Additionally, you can even schedule meetings – with audio and video – by using nothing more than a web browser. A ‘Call-Me’ Link is sent to the participants so everyone can get together through their computers. But do make sure to put those piñas coladas out of sight of the webcam, won’t you?

Answer All Your Phone Lines OTT Multimedia Telephony
Keep Your Phone Number Private OTT Multimedia Telephony

The benefits for small and medium enterprises

Increased Privacy

“I’ll come to your practice tomorrow, Doctor, but can you prescribe me something to get through the night?” Physicians all around the world are bombarded 24/7 by WhatsApp messages from patients asking for a remedy to their ailments. Not only is that remedy never going to come (in most countries it is illegal to prescribe through messaging services), but the experience of constantly feeling and hearing the buzzing of the telephone will probably end up taking its toll on the physician’s mental health as well.

What if doctors had a different phone line from their personal mobile number, one phone line they could receive calls on and one that had no WhatsApp messaging? One that they could answer no matter where just by connecting to the internet? We call it IntellECT® OTT Multimedia Telephony, but, hey, we can also call it a lifesaver!

Online Interview Software Tool OTT Multimedia Telephony
Online Interview Software Tool OTT Multimedia Telephony

Delivery Phone

The pizza parlour is growing. It’s big enough to have its own place, it already has regular customers and the owners are even thinking about deliveries around the neighbourhood. They need a phone line.

With IntellECT® OTT Multimedia Telephony, there is no need to even have a proper fixed line; mobile phones, tablets and personal computers act as calling devices. The phone line can be used on the go to get in touch with clients while delivering services. Also, since the whole team can have their own device connected to the same line, they can all take calls and never lose a customer. Now you have pizzas… and pizzazz.

Simplified interview processes

Conducting video interviews for hiring new talent is always a complex issue. Most of the time Human Resources personnel end up sharing their Skype profiles with candidates so they can meet online and have a video call. Naturally, the contact lists for those HR specialists end up looking like Telephone Books.

With a simple Call-Me Link on our IntellECT® OTT Multimedia Telephony solution, having a video call is as simple as sharing a URL that the candidate clicks on to be directed to the interview. Aside from having a webcam and a web browser, there is no need for downloading software or installing plugins. A simple click and the interview can begin. No phone-number sharing needed.

Online Interview Software Tool OTT Multimedia Telephony
Online Interview Software Tool OTT Multimedia Telephony


Want to know more about us and our solutions in 2021? Let’s schedule a meeting.


ECT is Europe’s leading communications software company. With our virtualized INtellECT® Low-Code Application Platform, innovative service applications and our Joint Agile Product Development Program, major communications service providers worldwide realize their products with minimal costs and the shortest possible time-to-market.

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