Last week, during my morning Twitter routine, I came across market research on WebRTC. The article points out: “The application of WebRTC has increased remarkably in both telecom and unified communication applications and is expected to continue expanding in the coming years.” ECT first invested in WebRTC technology 5 years ago, at a time when it was quite new with poor web browser and device support and was mainly used by web-developers. However, we invested millions in WebRTC being confident that such an outstanding enabler for communications had the potential to become the key technology for any service with voice, video, chat and file sharing capabilities.
The article aptly states that “over the next few years, the demand for WebRTC is expected to surge significantly among end users, owing to its open source nature and the high compatibility with multiple devices, which is likely to reflect positively on the progress of this market in the near future.” Well said!
During my studies at the LIMAK Business School, the focus of my Master’s Thesis in 2016 was on how new technologies like WebRTC and communication habits impact the telecommunication industry. My research findings also confirmed that WebRTC was soon to become the main technology for web-based real-time communications.
Right Time to Invest In This Technology
ECT’s decision to enhance its product portfolio with WebRTC has also improved its sales figures over the last several years. In fact, many of our customers have integrated our WebRTC solutions in their networks and stipulate WebRTC as being mandatory in their tenders. The article also confirms that “the demand for video WebRTC solutions is higher than other types of solutions.” According to the article, analysts predict the progress in this market to be paced at a CAGR of 24.30% between 2017 and 2025, and reach US$81.52 bn by the end of 2025. Therefore, it is certainly the right time to invest in this technology if you still haven’t done so.
It is important to note that, WebRTC has become the main technology used in many OTT services over the last years. Does it mean that this technology is a threat for carriers? This was actually a question which I tried to answer in my Master’s Thesis as well. As we only sell our products to carriers, we have the responsibility to deliver innovative solutions which give carriers a competitive advantage over their direct competitors and also over OTT players. By combining their network assets – voice, SMS, billing, provisioning – together with WebRTC, carriers are able to provide unique products which cannot be provided by any OTT players.
Our new products – OTT Multimedia Telephony (similar to digits from T-Mobile) and Shik (a new way of enterprise communication) – are two great examples of how we at ECT drive innovation. We, in addition, deliver WebRTC-powered software solutions to carriers such as Interactive Voice and Visual Response, Network-Based Contact Center and Unified Communication as a Service.
If you would like exchange ideas on this topic, feel free to contact me. We would also be happy to show you a live demo of our products.