Product Individualization
Improve Customer Acquisition and Retention via Individualized Products
Large corporates and municipalities often have their own special needs, e.g. for the integration of their enterprise systems into communications services. In some European countries, large organizations issue tenders for their business services on a regular basis.
If you’re looking to gain a larger share of the enterprise and public sector markets, such tenders are your opportunity to acquire new customers and acquire a large number of subscribers all at once with lower acquisition costs. But it’s not easy to win such tenders: they can include all kinds of new features as well as integrations with a myriad of proprietary systems and third-party products.

Janne Hankaankorpi Director of Corporate Services
DNA, Telenor Group, Finland
“We have diverse network and business services based on ECT Packaged Business Capabilities.
By also using their Telecoms Low-Code Application Platform and integrating an ECT Dedicated Agile Development Squad into our own DevOps, we respond to market demands really quickly and cost-effectively.
This a real tangible competitive advantage when we participate in tenders from municipalities and enterprises requiring customizations and special features. It all translates into ever-improving business outcomes for DNA and our customers.”

Robin Hogenkamp Business Manager – Contact Center Services (CCS)
VodafoneZiggo, NL
"We have contact center services for large enterprises, our partner channel and the public sector, all based on ECT technology. Using their low-code platform, our voice engineering team responds quickly to market demands, can further innovate existing propositions and even compose new service offerings.
The combination is a great match and provides a real competitive advantage that helps us to win important tenders.”